Just when you think you're tough enough


Zevia proudly sponsors the 2016 Reebok CrossFit Games


Zevia, the leading , naturally sweetened soda brand, has announced its sponsorship of the 2016 Reebok CrossFit Games, the worldwide competition to find the Fittest On Earth®.

Zevia is the most rapidly growing and the only natural brand in the top 20 in U.S., making it a great fit for the CrossFit Games.

Image from Instagram/Zevia
Image from Instagram/Zevia

As part of the agreement, Zevia will be the presenting sponsor of the 2016 Reebok CrossFit Games West Regional competition in Portland, Oregon. Zevia will continue the sponsorship with a large activation at the 2016 Reebok CrossFit Games finals this July at the StubHub Center in Carson, CA.

“Zevia is a mission-driven organization focused on helping people take control of their own health through diet and exercise,” said Zevia CEO Paddy Spence.

“In addition, our community is roughly half Millennial and focused on Paleo and that’s why we believe supporting the CrossFit Games is natural for our brand. The sponsorship connects us with a uniquely natural-minded audience and offers another example of Zevia going where traditional sodas have not.”


Zevia’s sponsorship will include on-site sampling and branding, digital and social media promotion, along with content featuring competing champions and the everyday athletes.

For more information, please visit CrossFit Games and follow Zevia on Facebook.