Women of Today, Women of Tomorrow, Women of Will

Under Armour returns with a new campaign and launched the Women of Will Campaign on the rooftop of Avenue K in conjunction with the Breast Cancer Awareness month, the campaign’s objective is celebrate the Pink Ribbon cause.

Championing a cause close to her heart, Puan Nori Tun Abdullah officially launched the campaign with local personalities Nadia Heng, Yvonne Lee, Isabella Wong and the Under Armour Malaysia Brand Athletes.

At the event, Puan Nori Tun Abdullah said

“The recent National Sports Day initiative has indeed seen Malaysians starting to become more conscious about their health. As such, they seek fresh, new ways to incorporate fitness into their daily lives. Recognizing this need, the Women of Will campaign promotes healthy living with the message that staying healthy is a long term investment. At the same time, the campaign also champions the Pink Ribbon cause in support of breast cancer survivors.”

In conjunction with Breast Cancer Awareness month, Under Armour has pledged to donate 10% of all proceeds from its Power in Pink range for the entire month of October to its charity partner, the Breast Cancer Welfare Association (BCWA). In addition to proceeds benefiting BCWA, Under Armour has also set up donation boxes at all Brand Houses to be used at the discretion of patrons.

“Some years ago, when my mother was diagnosed with breast cancer, it was the most testing of times. Losing her to the disease was even more difficult to handle. It cannot be stressed how crucial awareness and early detection are in preventing this avertible disease. Being conscious of your own physical body, self-examination and a good quality of overall fitness are all simple methods we can adopt in our lives. It is certainly encouraging that events like these spread awareness. With Under Armour, we hope to bring the Will to the Women!” continued Puan Nori Tun Abdullah.

Present at the launch event were Under Armour Brand Athletes – the face of Malaysian MMA, Peter Davis, yoga icon Hansen Lee, fitness model Kit Mah, radio presenter Linora Low, girl-next-door Nana Al Haleq, CrossFit enthusiast Lynn Lim, resident bad boy Nicholas Mak and the latest addition to the Under Armour family, yoga doyen Atilia Haron.

After the launch, members of the media and the public were treated to a yoga session led by Atilia Haron. The renowned songstress and certified yoga instructor took participants through a gentle but strength enhancing routine.

Right after, Nana Al Haleq took over, pushing participants to their limits with her very own style of circuit training. This is the core of the Women of Will Campaign where the public are inspired to take control and fully own their pursuit to a healthier lifestyle.

This event was made possible with the help of gracious sponsors, Re-claim Sports Insurance, Corny, N8 Sports Nutrition, Lifestyle Chiropractic, and KT Tape.

The Under Armour Brand Houses are located at:

Sunway Pyramid

• LG1.19, Lower Ground Floor, Sunway Pyramid
• Bandar Sunway, No. 3 Jalan PJS11/15,
• 46150 Petaling Jaya, Selangor Darul Ehsan
• Tel: +603-5611 3788
• Business Hours:
• 10.00am – 10.00pm

Mid Valley

• G-012, Ground Floor
• Mid Valley City, Lingkaran Syed Putra
• 59200 Kuala Lumpur
• Tel: +603-2201 1399
• Business Hours:
• 10.00am – 10.00pm

Pavilion

• Lot 5.02.00 & 5.03.00, Level 5,
• 55100 Kuala Lumpur
• Tel: +603-2110 1288
• Business Hours:
• 10.00am – 10.00pm

Suria KLCC

• Lot 335, Level 3, Suria KLCC
• 50088 Kuala Lumpur
• Tel: +603-2181 6737
• Business Hours:
• 10.00am – 10.00pm