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The Music Run Will Rock You Sustainably

The Music Run (TMR) by CIMB happening on 23 November at the National Stadium at KL Sports City aims to promote sustainability in running events in the country.

There will be more than 100 speakers lining the entire 5-kilometre and 10-kilometre running route, blasting music to give runners the world’s best finish line party. With a giant stage showcasing local bands and the renowned Live The Beat show, this fun and energetic event provides a one-of-a-kind, safe, healthy, enjoyable and sustainable experience for all participants.

“Besides making the event bigger and more fun this year, we also realise the potential impact of 20,000 individuals on the environment, hence we are making sustainability a primary focus this year. Together with CIMB as our Presenting Partner, we are taking an active stance to achieve our sustainability goals by reducing single-use plastics while also implementing an industry-leading recycling and food waste-management programme,” said Sam Middlehurst, Co-Founder and Managing Director of The Music Run.

The organisers will also be working with Visionary Solutions in using proprietary technology by Sweden’s Bluewater – one of the world’s most innovative clean water solution companies – to incorporate a revolutionary water distribution system, eradicating the need for single-use plastic water bottles. Participants will have access to 100% clean and purified drinking water and – using reusable water bottles provided by CIMB in their run pack – they can conveniently refill at stations strategically placed throughout the venue.

Potentially 80,000 single-use plastic water bottles will avoid entering our landfills and oceans. Plus, more than 40,000 pieces of single-use plastic wrapping from items in participant run packs will be eliminated!

In addition to cash prizes and other goodies, race winners will also be the proud recipients of Malaysia’s first winners’ trophies made from recycled e-waste provided by CIMB, in collaboration with ERTH – a Malaysian company specialising in the recycling of e-waste. Paperway has also collaborated to do a makeover of its iconic “Rock Hand” giveaways using recycled cardboard, which will replace the traditional foam used in previous years. Paperway will also be supporting the event with their unique recycled cardboard tables and chairs for participants to relax at the Food Village.

Some of the country’s most innovative green enterprises including KLEAN will also be present to showcase new ways to reward consumers for recycling using their “reverse-vending machines”. All recycling efforts at the event will be handled by industry experts, iCYCLE, with dedicated recycling bins dotted across the venue.

Meanwhile, all compostable food waste at the Food Village will be collected and taken to a composting facility operated by Ground Control, while leftover food will be redistributed to those in need.

Participants of TMR are encouraged to do their part in order to ensure the success of this noble cause. Among the practical ways they can contribute include carpooling or using public transportation, including the LRT, to get to the event. Participants will also be reminded to maintain the cleanliness of the event area, while responsibly and appropriately disposing of any waste.

More information about the event can be found at The Music Run’s website.