If you haven’t already heard of FitAID, it is an all-natural beverage that enhances performance and recovery of athletes, gym-goers, advocates of a healthy lifestyle, and the fitness community alike.
It is not an energy drink, and functions very differently from an isotonic drink and generic sports drinks. For starters, the drink does not contain any artificial ingredients like sucralose, aspartame, preservatives, high fructose corn syrup, or artificial sweeteners.
FitAID is a natural drink, contains only 45 calories, and is packed with over 2,000 mg of active ingredients in the form of vitamins and supplements including Omega 3s, Vitamin B, C, D, Amino Acids and Glucosamine to name a few.
The unique formula was specially formulated to enhance the ten physical attributes of fitness: cardiovascular endurance, strength, power, stamina, speed, balance, accuracy, coordination, flexibility and agility.
FitAID was created by Dr. Aaron Hinde who is a licensed sports and wellness chiropractor. He spent years treating and giving nutritional advice to some of the top athletes throughout California and helped develop FitAID as a team effort with beverage scientists and a bio-chemist, based on the needs of athletes engaged in high intensity functional training.
Speaking about FitAID, Nizam Rosli, Managing Director of NS Pro said:
“As Malaysians are on a journey towards a healthier nation in line with our Ministry of Youth and Sports agenda, we have become more conscious and aware about the products we choose to consume. Recognising there was a gap in the market for an alternative beverage without excessive amounts of carbohydrates, artificial sweeteners, and caffeine, encouraged us to introduce FitAID.”
Having been actively involved in the fitness industry for more than 10 years, Jonathan Wong, Founder and Co-Owner of Pushmore Malaysia says:
“There are a variety of products on the market promising to boost your performance and fitness levels, but it’s important to differentiate those which will help, rather than harm, your health. Offering a whole host of functional benefits, FitAID really does help recovery after an intense workout.”
FitAID has partnered with Spartan Race Malaysia to be the Official Recovery Drink across their races this year – the Reebok Spartan Super Malaysia 2016 – Battle On The Black River on 20 March in Bandar Bestari (Klang), which will be loaded with more than 20 obstacles over a distance of more than 13km; the Reebok Spartan Super Malaysia 2016; and the Reebok Spartan Beast Malaysia 2016, later this year. Spartan Race is the global leader in obstacle races with presence in over 30 countries.
Marcus Luer, Group CEO, Total Sports Asia (TSA) said:
“We are very excited to have FitAID on board this year, and believe the benefits of this partnership will extend to all our supporters and participants. Both brands have shared values and support an active lifestyle.
Not only are we offering some of the toughest obstacles this year to really push our participants and make them earn their finisher medals, but we’re also helping them recover quicker and providing added-value through our partnership with FitAID – the official recovery drink.”
For those taking part in the Reebok Spartan Super Malaysia 2016 – Battle On The Black River on 20th March, be sure to follow FitAID Malaysia’s Facebook and Instagram account for updates on their recovery booth at the event. They are also recruiting participants for Team FitAID.
FitAID retails for RM15.90 and can be purchased directly through the company website or selected crossfit gyms.
The beverage is now available in Malaysia thanks to a company called NS Pro Marketing Sdn Bhd, who are the exclusive distributors for LifeAid Beverage Company products (USA) in Malaysia.