Experience the refreshing vibe at the new RSH flagship store in Tropicana Gardens Mall which is now open. The brand’s new identity and core pillars are brought to life and embellished in full array, from the store’s façade to the way visitors are welcomed.
The launch of the new store, aptly dubbed “the Royal Sporting House-warming” kicked off with an energising drumline performance to kick off the launch, as well as an invigorating rebrand video that culminated in an impressive display of the all new RSH.
This rebranding comes after GMG acquires RSH, extending its reach into key Asian markets with a potential customer base of up to 700 million people.
“We’re all about having fun and just being real, true and relevant with everyone, regardless of what pursuit they choose to indulge in, be it training, running, badminton, tennis, football, swim or anything else. And we understand this fully,“ shares Carl Masterman, President of Sports at GMG.
Since 1977, Royal Sporting House (RSH), now part of GMG, has served as a focal point for all to pursue their passion for sport. Home to big name brands such as Nike, adidas, PUMA, Under Armour, ASICS, New Balance and more, the brand has helped individuals and families across Southeast Asia stay active and healthy for decades.
