Global athletic giant New Balance launches its latest store at The Exchange TRX, Level 2, heralding a retail era centred on community engagement. The store’s innovative communal seating encourages customers to gather, draw inspiration, and explore their unique style, solidifying New Balance’s position at the nexus of sport and culture.

“This store represents a big step forward in the way we think about our retail environment, featuring a much tighter, more focused collection built specifically for the younger consumer,” said Ian Fitzpatrick, Senior Director of Global Brand Strategy and Operations at New Balance.

“The space is not built to tell all our stories, just those most relevant to our consumers – a shift that reflects our intention to invite new audiences to discover the brand, maybe for the first time.”

To celebrate The Exchange TRX grand opening, New Balance introduces exclusive specials:

Exclusive Specials (14 – 17 December 2023):

• Freebies for the First 50 Customers: Each day, the initial 50 patrons receive a complimentary Hot Americano upon subscribing to New Balance’s newsletter.
• Daily Exclusive Offer: Between 10 AM and 6 PM, the first 50 customers daily can redeem a Curate Coffee Roasters latte by presenting their New Balance receipt (same-day purchase only).

Customised Workshop:

• Photo Frame Workshop: Personalise your frame with New Balance exclusive stickers with a minimum spend of RM399 on a single receipt.
• Paracord Workshop: Tailor your New Balance keychain or bracelet with a minimum spend of RM499 in a single receipt.
• Enjoy both workshops with a minimum spend of RM850 in a single receipt.
  (Note: Both offers are limited to the first 50 customers each day.)

Terms & conditions apply.
While stocks last.

The New Balance store at The Exchange TRX follows standard hours, Monday to Sunday, 10 AM – 10 PM.