CBS Sports and Tough Mudder Inc., the leading active lifestyle and endurance events company, have agreed to a multi-year partnership that brings Tough Mudder to broadcast, cable and digital on CBS Sports, CBS Sports Network and CBSSports.com beginning this fall.
The series will provide an inside look at World’s Toughest Mudder, the gruelling 24-hour extreme endurance race in which participants and teams compete in one of the toughest events on the planet and the road to being named the World’s Toughest Mudder Champion.
Toughest Mudder
In addition, Tough Mudder, Inc. will debut its newest event series, Toughest Mudder, in 2017. The next evolution of the Tough Mudder challenges includes six Toughest Mudder events in 2017 across North America and the United Kingdom with the option to add more in the second half of the year, which will be covered by CBS Sports Network.
“The perseverance, strength, camaraderie and drama surrounding the Tough Mudder participants and events are made for television,” said Dan Weinberg, Executive Vice President, Programming, CBS Sports.
Toughest Mudder is an eight-hour, overnight competitive race format designed for participants to truly find their limit and the next step on their road to becoming the World’s Toughest Mudder. Participants and teams will be ranked and over $30,000 in prizes will be awarded to the top finishers.
Live Streaming coverage online
In the new deal with CBS, CBS Sports Digital will feature live streaming coverage of Toughest Mudder events on CBSSports.com and the CBS Sports apps for mobile and connected TV devices, along with on-demand video content available across CBS Sports digital and social platforms.
