DuPont and Reebok Collaborate on New Reebok CrossFit® Collection
Apparel and Footwear Line to ‘Dare Bigger™’ with DuPont™ Kevlar®
Today, DuPont Protection Technologies (DuPont) and Reebok International (Reebok) announced the signing of a multi-year trademark license agreement for the use of the DuPont™ Kevlar® and Dare Bigger™ trademarks. Launching this upcoming June, the new Spring-Summer 2015 Reebok CrossFit® collection will incorporate the DuPont advanced material and feature the DuPont trademarks.
DuPont™ Kevlar® fiber is known for its extreme strength and durability. It is used in a variety of high-performance sporting apparel, accessories and equipment. As CrossFit® workouts continue to evolve and become more challenging and the limits of fitness are pushed, the CrossFit® athlete requires apparel that can withstand the rigors of functional movements performed at high intensity. This collection was designed with distinct emphasis on the specific needs of the CrossFit® athlete.
“The science and engineering behind this advanced material enables athletes to Dare Bigger™ and push the limits of their sport,” said Marc Doyle, president of DuPont Protection Technologies. “The collaboration is a great fit between our companies and capitalizes on the synergy between our brands, allowing us to innovate and help make strong, light and durable athletic apparel and gear.”
Best known for its use in ballistic and stab-resistant body armor, Kevlar® has helped to save the lives of thousands of people around the world. The use of Kevlar® has been extended to everything from fire fighter and industrial protective clothing to vehicles, fiber optic cables, mining belts and commercial aircraft. The Kevlar® brand and science also is used in many consumer products such as mobile phones, tires, workwear and high-performance sporting apparel, shoes and equipment. This year, DuPont is celebrating the 50th anniversary of the discoveries that led to Kevlar® and this new line of Reebok CrossFit® apparel and footwear is an example of advancing the innovation legacy of Kevlar® forward.
To celebrate the collaboration of this new line of Reebok CrossFit® apparel, Reebok has created a short video that emphasizes the unique partnership of these two powerful brands. The video truly highlights the story of how Reebok and DuPont are coming together to reach new heights. Many products are featured in the video, including the Reebok CrossFit® Board Shorts built with patches made with Kevlar® fiber. This product line also will be presented at the 2015 Reebok CrossFit® Games.
“My CrossFit training regimen is constantly testing my limits. I work out multiple times a day so I need consistent, durable gear that withstands the toughest workout,” said Camille Leblanc-Bazinet, professional CrossFit® athlete and female winner of the 2014 Reebok CrossFit® Games. “Reebok CrossFit® apparel and footwear made with DuPont™ Kevlar® are an ideal combination resulting in high-performance gear that allows me to do even more than I think is possible.”
“Reebok has strategically engineered Kevlar® into key abrasion zones within its apparel and footwear so they are durable enough to withstand even the toughest workouts,” said Corinna Werkle, senior vice president, Training at Reebok. “We value our relationship with DuPont for the science behind these world-class products and for the power of the DuPont™ Kevlar® brand.”
The Reebok CrossFit® apparel collection will be available on June 1, 2015, ranging from $100 MSRP – $250 MSRP at Reebok.com, store.crossfit.com and select retailers worldwide.
Reebok International, headquartered in Canton, Mass., USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC, and exclusive apparel provider for Les Mills. For more information, visit Reebok at http://www.reebok.com or, for the latest news at http://news.reebok.com/. Or, discover Reebok at the following locations: http://facebook.com/reebok;http://twitter.com/reebok; and http://youtube.com/reebok.