Just when you think you're tough enough


Columbia Apparel’s new technology: OMNI FREEZE ZERO – Sweat Activated Cooling

Columbia is a leading global brand innovator since 1938 based in Portland Oregon, specializing in footwear, apparel, equipments and accessories. Technology is one of the key elements that has kept Columbia on the leading charts.


The new apparel technology — OMNI-Freeze® ZERO is known as the industry leading cooling technology and it’s the latest innovation by Columbia in keeping you cool.



The OMNI-Freeze® blue ring concentrate on a cooling agent close to your skin and capitalizing on your sweat to lower the temperature of the overall fabric, it accelerate the wicking process and prolonged cooling. This sweat active cooling technology is the coolest invention yet and it is how “hot people stay cool”.


OMNI-Freeze® ZERO, a state-of-the-art technology which is ideal for hot and humid climates designed for outdoor activities. Keeping yourself cool is the key mission here while your body works solely on pushing the physical boundaries.

The SS14 collection is now available in-store at World of Sports, World of Outdoors and Urban Adventure outlets.

Columbia Stores :
E@Curve – 1st Floor.  Tel (03) 7727 3212
The Garden – 3rd Floor. Tel (03) 2287 5930

World of Sports Stores :
Subang Parade – Ground Floor.  Tel (03) 5631 9578
Bangsar Village 2 – 1st Floor.  Tel (03) 2284 9914
Tropicana City Mall – 1st Floor.  Tel (03) 7728 0620
Paradigm Mall – 2nd Floor.  Tel (03) 7886 9628
Gurney Plaza, Penang – 2nd Floor.  Tel (04) 227 9672
Mahkota Parade, Melaka – 1st Floor.  Tel (06) 282 0212
IOI Mall – Ground Floor.  Tel (03) 8070 0664
City Malll, Kota Kinabalu – 1st Floor.  Tel (088) 484 251

Urban Adventure Store :
Mid Valley Megamall – 3rd Floor. Tel (03) 2201 4516