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Breaking News: [US Only] GoPro launches first-ever Camera Trade-up Program

Release from GoPro:

That’s right. We know our old cameras are rock-solid, have incredible image quality and rarely break, but because we want to make sure you have access to the amazing software and connected features of the HERO5 family.

We want to give you the chance to send us your old GoPro for a $100 discount on a new HERO5 Black (MSRP $399.99) or $50 off a HERO5 Session ($MSRP $299.99). We call it the Trade-up Program.


We’ll take any old GoPro, regardless of condition. Water-logged? Mud-caked? Pulverized lens? Missing components? Yep – we just want to help you upgrade to HERO5 (which…wink, wink…are designed specifically to take advantage of some breakthrough software features you’ll see in 2017). And…there’s no limit to the number of cameras you can trade in! For each old GoPro you send us, we’ll hook you up with a discounted HERO5.


To participate, simply visit the Trade-Up page and follow the opt-in instructions. You’ll be asked to enter:

  • Your credit card information, which will initiate a $0 authorization charge (don’t worry, you won’t be charged until we process your return and ship your new camera)
  • Your shipping address
  • The new HERO5 of your choice (either HERO5 Black or HERO5 Session)

Once you’ve completed that process, we’ll send a prepaid shipping label for you to return your old GoPro. Upon receipt, we’ll process the appropriate discount and ship your brand new HERO5.

Ok now….send it!!