Just when you think you're tough enough


Amazon Title Sponsor of 2018 IRONMAN World Championship

Patrick Lange wins Ironman World Championship 2017 win a new course record. (Ironman.com)

IRONMAN, a Wanda Sports Holdings company, is excited to team up with Amazon as the title sponsor of the 2018 IRONMAN World Championship and Official Sports Nutrition Retailer.

The iconic triathlon race will take place on Saturday, October 13 in Kailua-Kona, Hawaii. The collaboration will provide participants access to a vast selection of nutrition products, including items from IRONMAN official nutrition partners CLIF Bar and Gatorade Endurance, available to athletes looking to prove ANYTHING IS POSSIBLE on the sports largest stage.

“We are thrilled to announce we’ve teamed up with Amazon,” said Matthieu Van Veen, Chief Revenue Officer for IRONMAN.

“The IRONMAN World Championship is the most iconic endurance event in the world and this collaboration with Amazon as we celebrate our 40th anniversary will provide athletes globally with direct access to sports nutrition products that help them reach the pinnacle of the sport.”

Triathletes have to qualify for the IRONMAN World Championship, by winning their age-groups in various races around the world which provides slots for Kona. The iconic race will encompass a 3.9km swim, 180km bike and finishes with a 42km marathon in the challenging winds and heat of Hawaii.

To help the world champion wannabe-s, a vast array of products will be available in the IRONMAN World Championship store within the Amazon Sports Nutrition shopping experience which will include third party certified supplement products. A wide range of optimal products will be located conveniently all in one place at www.amazon.com/ironmanrace,

Live race coverage of the 2018 IRONMAN World Championship brought to you by Amazon will be available on Oct. 13, 2018 in the United States on NBC Sports platforms and on ironman.com and globally via IRONMAN NOW on Facebook Watch – www.facebookwatch.com/IRONMANnow.

Source: Ironman.com