Adidas Organises The Largest Mass Run To End Plastic Waste With Run For The Oceans Singapore
SINGAPORE, 2 JUNE 2022 – Last Saturday morning on 28 May 2022 at East Coast Park, more than 140 runners gathered as a community to Run for The Oceans (“RFTO”).
A global initiative by adidas and Parley For The Oceans (“Parley”), RFTO aims to raise awareness of plastic pollution among members of the public and end plastic waste by encouraging positive actions through Sport. Back for its fifth year, members of the public and adidas Influencers (“Creators”) ran as a community in what seemed to be largest mass run to end plastic waste, since the easing of restrictions in Singapore on 26 April 2022.
This year from 23 May 2022 to 8 June 2022, for every 10 minutes of physical activity from movement based sports like running, hiking and walking recorded by participants on the adidas Running app, adidas and Parley will clean up the equivalent weight of one plastic bottle from beaches, remote islands, and coastlines before they reach the ocean (up to a maximum of 250,000kg).
To kick-off RFTO in Singapore, adidas Runners (“AR”) Singapore captains, Sofie Chandra and Eugene Lim, shared with attendees information on how to participate in the movement, and issued a #NoSingleUsePlasticChallenge. The challenge encourages a commitment from attendees to avoid using any single-use plastics for the duration of RFTO.
adidas Brand Communications Manager for Singapore, Tiffany Cheah, also shared details on the brand’s
larger commitment to sustainability and how it has lived up to its promise. In addition to phasing out single-use plastics and microbeads, adidas is also launching entire product lines with more sustainable materials.
What went down at RFTO Singapore on 28 May 2022
Runners were flagged off in six different waves. Attendees committed a total of 50 minutes of Running and covered a range of 4.5KM to 7KM during the event. The total duration committed by Singapore during the event stands at 5,600 minutes.
The sense of camaraderie was uplifting. Runners cheered each other on and concluded the event in high spirits. Attendees were also spotted engaging each other in conversation regarding the impact they had made, and exchanging tips on more sustainable living among themselves.
Run for the Oceans is still on, till 8 June 2022!
The public can continue to track their activities till 8 June 2022 and are to sign up for their runs through the adidas Running app. As of 1 June 2022, Singapore has clocked a total of 410,957 minutes and counting. For more information on the movement and how to sign up, visit adidas.com.sg/runfortheoceans.
Follow the conversation at @adidasSG on Instagram, adidas Runners Singapore Facebook Group and via #adidasSG #ImpossibleIsNothing #RunForTheOceans #adidasParley.