The popular plant-based nutrition brand becomes the title sponsor of triathlon’s pinnacle event.

IRONMAN has announced a new partnership with plant-based nutrition brand, Vega, as the title sponsor of the 2019 IRONMAN World Championship, the most iconic one-day endurance event in the world.

As the leader in premium plant-based sport nutrition, Vega joins the IRONMAN `Ohana as the Official Recovery Nutrition partner of the 2019 Vega IRONMAN World Championship in addition to title sponsor.

(Ironman.com)

The IRONMAN World Championship is the pinnacle of endurance racing with over 95,000 athletes competing to qualify at more than 40 global IRONMAN events each year. Athletes who qualify for the 2019 Vega IRONMAN World Championship will be entitled to a special offer on Vega products.

Additionally, Vega products will be available in the IRONMAN Village, on-course and in the athlete recovery zone at the Vega IRONMAN World Championship on Saturday, October 12, 2019 in Kailua-Kona, Hawai`i.

Vega has been a pioneer in the plant-based nutrition industry since 2001. Vega co-founder Brendan Brazier knew that dialing in his nutrition was the competitive advantage he needed as a professional triathlete.

Through trial, error, and experimentation, Brazier developed new products that helped him recover between training sessions better than any supplement he’d tried. Today, Vega has grown to include specialized sport nutrition, providing fueling options for before, during and after workouts or competition.

“We know that nutrition is the key to unlocking athletic excellence and what better way to demonstrate the power of plant-based sport nutrition than at Kona – the pinnacle of endurance sport,” says Samantha Taylor, VP of Marketing, Vega.

Two core products in the Vega Sport line include Premium Protein and Recovery, both of which have no artificial flavors or sweeteners and are NSF Certified for Sport, Gluten-Free, Vegan Certified and Non-GMO Project Verified.

  • Vega Sport® Premium Protein is formulated to help rebuild muscle after a tough workout and is packed with 30 grams of plant-based protein, BCAAs, 2 billion CFU of probiotics (bacillus coagulans), and tart cherry to support recovery.
  • Vega Sport® Recovery is formulated to help replenish glycogen stores so that athletes can stay ready for whatever comes next and includes 16 grams of carbohydrates, electrolytes and B vitamins.

The 2019 Vega IRONMAN World Championship will enjoy 20 hours of comprehensive live race day coverage globally via IRONMAN NOW™ on Facebook Watch – IRONMANnow and through regional television coverage, including NBC Sports in the United States. Last year’s IRONMAN World Championship live coverage included everything from the early morning body marking to the final hour finish-line celebration and saw nearly 20 million total views on Facebook Watch.

Source: Ironman.com